Īfter its rediscovery, observers often assumed that the image was always used as a call to inspire women workers to join the war effort. The poster is one of the ten most-requested images at the National Archives and Records Administration. It was incorporated in 2008 into campaign materials for several American politicians, and was reworked by an artist in 2010 to celebrate the first woman becoming prime minister of Australia. The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first-class mail stamp in 1999. The "We Can Do It!" image was used to promote feminism and other political issues beginning in the 1980s. It was rediscovered in the early 1980s and widely reproduced in many forms, often called "We Can Do It!" but also called " Rosie the Riveter" after the iconic figure of a strong female war production worker. The poster was little seen during World War II. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale. " We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller's "We Can Do It!" poster from 1943
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